Account-Based Marketing Manager - Dallas or Denver Based

Job description

OTA Insight is a Revenue Management Intelligence Provider for the hospitality business (our clients are individual hotels and major chains like Hilton, Accor, … ). OTA Insight is an online dashboard solution (SaaS) providing rate intelligence for the hotels to increase their revenue by optimizing their pricing. We combine cutting edge technology and data analytics to provide smarter business intelligence to maximize occupancy and revenue.

Today OTA Insight is present in more than 168 countries around the world and has more than 50,000 partners. When you start here, you’ll find yourself in an environment that's exciting, motivating, challenging, and fun.

We are expanding internationally and are looking for a full-time Account-Based Marketing Manager (ABM) to be based out of our office in Dallas, Texas or Denver, ColoradoThe ABM Manager will report directly to the Head of Marketing for the Americas and work closely with our team leads in the US and with the Head of Sales of the Americas.

We are looking for an Account-Based Marketing (ABM) Manager to own all offline/online ABM activities across the sales and marketing funnel in North America. Acting as a force multiplier for both sales and marketing, the ABM Manager will identify opportunities and execute campaigns across the top of the funnel (key account demand generation) and the middle of the funnel (pipeline velocity and win rates).

The main goals of the ABM Marketing Manager will be supporting sales to generate opportunities in key accounts, maximize engagement in our current opportunities, and increase pipeline velocity. The ABM Marketing Manager will work as part of the larger Marketing function and will support across the board for all marketing efforts with regards to sales enablement.

Responsibilities:

  • Ownership of the day-to-day account-based marketing campaigns. This includes planning and the execution of ABM campaigns and working with relevant stakeholders as necessary
  • Act as a go-to for the sales teams for campaigns such as events, customer conferences, assisting marketing team members in commercial and analytical aspects, and ensuring everything we do is data-driven and trackable
  • Translate all marketing collateral into an immediately usable format for the Business Development Team. This includes blog posts, event invites, and product updates
  • Identify gaps in sales enablement and provide feedback to the head of marketing of the Americas, global marketing director, and the global marketing team
  • Actively seek and identify opportunities for improvement throughout the sales funnel. Also work towards improving metrics such as customer acquisition costs (CAC), time to close, and lifetime value (LTV)

Requirements

  • You have 4+ years of enterprise SaaS marketing experience
  • You have a strong commercial understanding of SaaS business model, sales funnel, and what drives growth
  • You have a strong understanding of both Demand Generation and Sales Enablement in an enterprise SaaS space
  • You are a data-driven person
  • You have excellent communication skills and are able to manage multiple stakeholders
  • Previous experience using marketing automation platform and CRM such as Hubspot, Marketo, and Salesforce