Content Specialist (Ghent/London based)

Job description

OTA Insight is a revenue management intelligence provider for the hospitality industry (our clients are individual hotels and major chains like Hilton, Accor and Wyndham). The OTA Insight dashboard provides rate intelligence for hotels to increase their revenue by optimising the pricing of the rooms on various channels for various length of stays. We combine cutting-edge technology and data analytics to provide business intelligence driving revenue management processes to maximise occupancy and rates for incremental revenues.

Today OTA Insight is present in more than 185 countries around the world and works with more than 55,000 independent, local and global chain properties. We have grown to a team of 225 employees representing 36 nationalities and working from locations all over the world.

What’s the opportunity?

OTA Insight is on a mission to help the hospitality industry visualise and leverage data. The role we’re looking to fill is a great opportunity for someone passionate about both this mission and content writing, who wants to join a dynamic and fast-growing scale-up in London.

Content underpins all of our marketing efforts and we’re ramping up the production of it to help address our increasingly ambitious commercial goals As a Junior Content Writer, you’ll tell the stories of OTA Insight empowers hotelier’s with our commercial platform - then examine how the content you’ve produced engages leads and shapes OTA Insights’ reputation as a thought leader.

Reporting to the PR & Content Marketing Manager, your work will focus on creating and editing written content relevant to hotel revenue, marketing and distribution managers around the world. This content broadly falls into two categories: material that directly talks about OTA Insight and its products; and material that discusses issues that are relevant to our market, which our products overlap with but to which we limit direct references.

You will be involved with both types but the emphasis will be on the latter, which includes blog posts (written with SEO keywords in mind) and thought leadership (third-party pieces and eBooks etc).

Key responsibilities

  • Help with the creation of original or repurposed written material (such as blog posts, eBooks, whitepapers and articles, email marketing, video content and podcasts, …)

  • Proactively find opportunities to improve our existing content and find areas where new content can be added

  • Research, outline and generate ideas for long-form content

  • Ensure all content is optimised for SEO

  • Create and update buyer personas in line with business objectives and product developments

  • Use HubSpot (or wordpress) to help build our content-supporting frameworks and add material to our website

  • Collaborate within the marketing team and cross-functionally with a variety of stakeholders

  • Partner with colleagues across different departments such as product and data science to ensure our content is aligned to wider business objectives, or the design team

  • Assist in the development of the content calendar

  • Organise the translation of content for various international markets


Candidate requirements

  • The ideal candidate has a degree and two years’ experience in journalism, communications or a similar field of expertise

  • Experience in hospitality, SaaS company or a B2B online platform is a plus

  • Creative and passionate about language, able to express complex ideas in a direct and engaging way

  • Knowledge of or experience with SEO

  • Ability to repurpose and build content using strong copy editing and writing skills, and brief designers, copywriters and third-party agencies

  • Pragmatic self-starter; you can juggle multiple projects and efficiently drive a collaborative process

  • You have an enquiring mind, are curious and structured

  • English as your native language is a must have

At OTA Insight you join our high performance #bestteamever where you can be part of growing and developing a market leading technology platform. We are a rapidly growing company and are looking for passionate and talented team players. With extensive training and development programs the opportunities to succeed here are endless, as we continue our journey to innovate and disrupt with our cutting-edge technology.