Digital Marketing Manager

Job description


OTA Insight is a Revenue Management Intelligence Provider for the hospitality business (our clients are individual hotels and major chains like Hilton, Accor, … ). OTA Insight (is a SaaS product) dashboard that provides rate intelligence for the hotels to increase their revenue by optimisation of the pricing of the rooms on various channels for various length of stays. We combine cutting edge technology and data analytics to provide business intelligence, driving revenue management processes to maximise occupancy and rates for incremental revenues.

Today OTA Insight is present in more than 168 countries around the world and has more than 55,000 partners.

We are looking for an experienced and result-driven Digital Marketing Manager (London or Ghent based) to join our awesome marketing team! As a Digital Marketing Manager, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. Digital marketing strategies are extremely important to our company's success, so your role will play a crucial role in achieving our business goals and objectives.

This is an opportunity to shape and scale digital marketing related activities, to ensure our web presence matches our growth plan within the Industry.

Responsibilities:

  • Build, plan and implement the overall digital marketing strategy

  • Manage and oversee various digital marketing channels

  • Prepare and manage the digital marketing budget

  • Oversee all the company's social media accounts - you will introduce ways to boost the company’s presence on forums, improve the customer experience and increase conversion rates

  • Suggest activities for improving the quality of online content

  • Track and measure SEO, SEM, SMM and Google Analytics metrics and provide reports.

  • Measure, analyse and report on the performance of all digital marketing campaigns to improve ROI and drive down CPA, alongside finding new ways to market our solutions and company

  • Help build an inbound marketing plan

  • Research competitors and provide suggestions for improvement

  • Measure ROI and KPIs

  • Stay up to date with the latest technology and best practices


Requirements


  • 3+ years of experience as a Digital Marketing Manager, with experience in developing and scaling digital marketing strategies

  • BA in Marketing, Digital technologies or similar relevant field

  • Broad-based knowledge of all different digital marketing channels

  • Experience in optimisation of landing pages and user funnels

  • Good knowledge and experience with online marketing tools and best practices

  • Experience with SEO, SEM, SMM, Google Analytics, CRM software and marketing automation.

  • Familiarity with web design / Solid understanding of HTML, CSS, and JavaScript is required. (wordpress/Drupal…)

  • Sense of ownership and pride in your performance and its impact on a company’s success

  • Team player, with good time-management skills

  • Great interpersonal and communication skills

  • End-to-end project management skills; working with tight deadlines and budgets

  • Excellent written and oral communication skills (English is a must, other language is a plus)