Field Marketing Manager - APAC

Job description

Who are we looking for?

OTA Insight is looking for a passionate marketer to join as the Field Marketing Manager – APAC. As a positive contributor to the organisation, you will be responsible for the development and execution of ‘Go to Market’ territory demand generation plans, that includes events, partnerships and other lead generation activities.

Reporting to the Head of Sales - APAC and the Global Marketing Director, you will develop close relationships with the Sales Team and the Global Marketing team. You will need to build the APAC mixed marketing strategy, alongside the global marketing team, to generate awareness and demand in specific regions – with the ultimate goal of generating new business, moving accounts through the sales pipeline, accelerating the sales cycle.

This is a unique and dynamic role as it will take a leader willing to build and construct while the marketing is scaling. The ability to manage and execute at the same time will be needed in a growing market. Knowledge of processes to scale and working closely with functional marketing leaders in head office is essential to successfully meeting our companies’ goals. This position will help the organisation build on the momentum we have gained working with brands such as MINOR, Pan Pacific, Peninsula, Far East Hospitality, Ascott Limited, Harbour Plaza and 100’s of independent hotel groups.

The successful candidate will demonstrate the ability to work independently as well as build strong relationships across the business to ensure delivery in a very fast-paced environment.

What you'll own:

  • Act as a bridge between APAC Field Sales and Global Marketing Team.

  • Partner with sales leadership to develop regional and localised field strategy in conjunction with the Global Marketing Team that includes demand generation, events, thought leadership, Public Relations.

  • Communicate and execute field sales requirements to Marketing and other relevant departments, ensuring success continuously.

  • Own the planning, creation and execution of all marketing activities for the region. Ensuring return of investment is tracked and reported.

  • Build a customer reference program to gather and fulfill requests for references to help sales obtain new clients and provide proof of customer success stories for Industry Analysts and the media.

  • Develop a ABM strategy with the Global Marketing Team and manage the programs  (execution and content) from a marketing perspective.

  • Ensuring APAC field marketing strategy is implemented efficiently including taking a lead on executive and corporate events.

  • Work closely with the broader, marketing, sales, and other functional departments to ensure campaigns in market are aligned to the company go-to-market strategy.

  • Accountable to pipeline creation and marketing/sales targets for all of APAC.

  • Determine appropriate marketing strategies for campaign effectiveness for given countries / segment (Groups/ Chains, Independent Hotels, Management Companies…)

  • Support team with larger conference planning and logistics (Customer user-conference, 3rd party events, co-branded events, …) as needed, and travel (10%) for onsite event production, coordination and support

  • Reporting and accountability for events and activities for APAC for all regions and segments.


Who you are:

  • You are naturally collaborative in your approach to building relationships seeking the input of colleagues and team members.  

  • You take pride in the marketing activity that represents OTA Insight both internally and externally, always ensuring that the work is of the highest quality

  • You have the ability to create, build and foster sophisticated relationships at all levels, both internally and externally 

Experience you’ll need:

  • 2+/3 years of field and event marketing experience with a focus in software/technology (B2B) and preferably in the hospitality industry.

  • Strong experience in marketing software into enterprise / small and medium level clientele

  • Experience of developing and the successful execution of ‘Go to Market’ strategies across APAC

  • Experience in handling budgets

  • Demonstrated experience working effectively under pressure while remaining positive, flexible, and open to feedback

  • Experience with relevant software applications including MS Office,, Marketo, HubSpot, Asana, etc

  • Excellent written and verbal communication skills in Chinese (Mandarin) and English.