OTA Insight is an incredibly fast growing scale-up delivering SAAS solution for the hospitality business (our clients are individual hotels and major chains like Hilton, Accor, … ). We combine cutting edge technology and data analytics to provide smarter business intelligence to maximise occupancy and revenue. Today OTA Insight is present in more than 186 countries around the world and has more than 55,000 partners.
The Field Marketer will be co-owner and responsible for the ideation, implementation, and execution of field marketing campaigns, and s/he will be responsible for field marketing events coordination.
This person will work closely with the regional marketing manager(s), global marketing team, and the sales team to increase brand awareness, thought leadership, and demand generation (new business, upgrade and upsell) across our priority markets. We are looking for an organized and results-oriented field marketer to help lead our event planning and execution efforts to generate leads.
WHERE YOU’LL CREATE THE MOST IMPACT:
Planning and executing a lead-generation event strategy
Serve as the main point of contact for event coordination and assessment
Monitor industry trends and competitor activities
Assist in the ideation and execution of field marketing campaigns (assess market feasibility and suggest different plans of action per market - if required)
Produce various localized assets and other materials (goodies) to be used at events, roadshows, customer conferences (collaboration with the content team for literature in English, and external parties for merchandising)
Maintain relationships with third-party vendors and venues
Attend relevant trade shows and events (when and where possible/ required)
Manage social media activities before, during and post-events and field marketing campaigns, sometimes with agencies
Manage our asset library, creation of presentations, emails, landing pages and translation as a whole
Manage regional media relationships, and ensure content amplification with various media partners
For in-person events - help design and build on-brand activations and booths
Track expenses and activities in an organized fashion
Report weekly/monthly on the status of field marketing activities
THE IDEAL CANDIDATE:
Studies in marketing or related fields
Marketing related experience
Strong communication skills – written and oral
English speaking is essential
Experience partnering with sales teams
Detail oriented; able to to adapt to a fast-paced environment and changing priorities.
Proven experience carrying out marketing efforts
Some experience with relevant software applications including MS Office, Salesforce.com, Marketo, HubSpot, Pardot, Asana, etc
Highly organized, proficient at managing multiple projects and results driven
Work well in a fast paced environment
Creative, innovative, and always think outside the box skills