Junior Copywriter

Job description

About OTA Insight

OTA Insight is a revenue management intelligence provider for the hospitality industry (our clients are independent hotels and major chains like Hilton, Hyatt, Accor and Wyndham). We combine cutting-edge technology and data analytics to provide business intelligence driving revenue management processes to maximise occupancy and rates for incremental revenues. Today OTA Insight is present in more than 185 countries around the world and works with more than 55,000 independent, local and global chain properties.


What’s the opportunity?

OTA Insight is on a mission to help the hospitality industry visualise and leverage data. The role we’re looking to fill is a great opportunity for someone passionate about both this mission and content writing and creation, who wants to join a dynamic and fast-growing scale-up in London and make an impact with clear, crisp and concise content.

 As a Junior Copywriter, you’ll create and write excellent on-brand copy across all channels – including print and digital – and all formats in line with the content strategy and tone of voice. You’ll tell the stories of how OTA Insight empowers hotelier’s with our commercial platform - then examine how the content you’ve produced engages leads and shapes OTA Insights’ reputation as a thought leader. Utilising your writing skills, you will play an integral role in demand generation and customer retention. As Jr. Copywriter you'll report to the PR & Content Marketing Manager. 


Key responsibilities:

  • Help with the creation of original or repurposed written material, including:
    • Write, edit and proofread content that is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels

    • Research, create and edit blog posts and timely, relevant news stories for our website

    • Produce targeted content to support SEO performance and ensure all content is optimised for SEO

    • Help to develop engaging eBooks, whitepapers and reports that drive leads

    • Develop case studies and customer stories that inform prospects and customers of our work with clients

    • Write clear and compelling copy for landing pages; test and iterate on conversion copy

    • Write engaging email marketing copy for campaigns and programs

    • Generate articles for third-party publications

    • Provide support for our data project initiatives; work to develop narrative and storylines within datasets

    • Assist in the development of infographics, video content and podcasts

    • Write, edit and publish content for social media platforms

    • Work with sales to help create clear, concise and compelling presentations for internal and external presentations

    • Work closely with design to deliver longer form content assets which are stylistically on-brand; this will include proofing and reviewing design, imagery and copy

  • Proactively find opportunities to improve our existing content and find areas where new content can be added

  • Research, outline and generate ideas for long-form content

  • Use HubSpot (or Wordpress) to help build our content-supporting frameworks and add material to our website

  • Collaborate within the marketing team and cross-functionally with a variety of stakeholders

  • Partner with colleagues across different departments such as product and data science to ensure our content is aligned to wider business objectives

  • Assist in the development of the content calendar

  • Edit freelancers’ work, as required

  • Organise the translation of content for various international markets

Requirements

  • You have the ability and enthusiasm to write accurate, engaging and informative content

  • You have degree and work experience in journalism, copywriting, communications, essay-based subject (e.g. English or history)  

  • Knowledge of or experience in the hotel, travel industry, software as a service (SaaS), B2B online information subscription businesses or similar is a plus
  • Knowledge of or experience with SEO and associated best practices

  • Creative and passionate about language, able to express complex ideas in a direct and engaging way

  • Ability to repurpose and build content using strong copy editing and writing skills

  • Good project management skills and ability to work to tight deadlines

  • Highly organised and detail oriented

  • Excellent research skills and an enquiring mind

  • Analytical and numerate, with good general commercial acumen

  • English as your native language is a must have

  • Curious, self-motivated and structured. You pay attention to details - crossing the “t’s” and dotting the “i’s.”

  • A true team player. Able to network and collaborate across the organisation, with customers and agencies.

  • Pragmatic self-starter; you can juggle multiple projects and efficiently drive a collaborative process