Marketing Operations Manager

Job description

We are expanding rapidly and are looking for a full-time Marketing Operations Manager in Ghent, Belgium.

Snapshot of the role:

Reporting to the Sales & Marketing Operations Manager and with a dotted line to the Global Marketing Director, the Marketing Operations Manager’s primary responsibility will be to drive growth through making operational efficiencies and optimising our lead management process hands-on.

The Marketing Operations Manager will also be responsible for the implementation, integration and ownership of the MarTech stack. You will drive reporting and analytics to understand our top to bottom funnel effectiveness and continually refine our process to drive improvement for marketing, sales and partners.

In this position you will closely collaborate with Marketing, Sales, Enablement and other cross-functional stakeholders (i.e. Data analytics - Sales Systems) to design and execute strategic operational projects to increase marketing productivity and reduce the cost of sale.


Some of the projects you will be working on include making Marketing Automation multi-product-ready, funnel tracking, data acquisition, a CMS migration, Marketing Automation platform migration, implementation and optimisation.




What you will do:


PROCESS, PLANNING & EXECUTION

  • You will ensure a correct and optimised inbound process and the flow of leads.

  • You will optimise processes for the marketing and sales team that have potential to create efficiency gains, in order to move MQL to SQL quicker.

  • You will maintain strong governance procedures to ensure well documented and enforced processes. Be able to effectively manage process change including validation, documentation and training.

  • You will drive the marketing database strategy in keeping with a multi-product selling Saas model, data segmentation, cleanliness, completeness and data privacy policies as well as data acquisition projects.

  • You will manage marketing operations with a focus on a robust multi-product lead scoring model, campaign tracking, lead management, targeting and alignment with sales.

  • You will develop a scalable process for tracking ROI of offline marketing initiatives (trade shows)

  • You will scope, investigate and document the replacement of systems for the Marketing team (ex. Marketing automation, CMS).

  •  You will coordinate the migration of the website, as well as the implementation and integration of a new Marketing Automation platform.

  • You will manage technical aspects of key marketing systems used to generate, distribute, and report on leads: Hubspot, (Potentially Marketo and Wordpress), Salesforce (working with sales ops), Asana… and all other platforms as well as their integration to Marketing Automation.


REPORTING


  • You will support the company's Marketing Team by creating, actively monitoring and analysing the status of Marketing campaigns, initiatives, channel performance, and attribution models.

  • You will define success measures for marketing campaigns and develop reporting criteria to measure ROI.

  • You will collaborate with the Sales & Marketing Operations and the Data Analytics team where necessary to establish clear requirements.

COLLABORATION

  • You will be collaborating with the Marketing Team to identify and maintain key customer segments, improve marketing effectiveness and our lead pipeline, develop and execute marketing programs, or support ongoing marketing reporting needs.

  • You will be working with the Marketing Campaign Specialist to build target audiences and ensure smooth execution of campaigns, as well as successful lead handover to the Sales Team.

  • You will be providing the senior marketing managers with ongoing analysis and reports on marketing investments and ROI.

  • You will partner with Sales Systems on tech stack solutions, write business cases and give input for requirements for automation and scalability, optimise operational processes, and ensure seamless integration around marketing systems, tools, dashboards and technology

  • You align with Marketing with Sales ensure consistent communication across the company, and communicate changes where required in collaboration with the Sales Enablement Team.

Requirements

  • BA/BS in Business, Marketing, Finance, Economics, Information Technology or other relevant fields or equivalent experience;

  • 3+ years experience in marketing, operations, or analyst role in a SaaS/ Scale up environment;

  • Demonstrated experience with Marketo or Hubspot, Wordpress and Salesforce;

  • Proficiency in the use of paid media tools and website supporting tools such as Google Adwords, LinkedIn, Google Analytics etc;

  • Experience creating and interpreting funnel metrics and reports;

  • Ability and interest to dig into data, surface actionable insights and break down a problem into its core parts; identifying implications, timeframes and sequences;

  • A problem-solver at heart, results-oriented with a demonstrated record of developing initiatives that impact marketing results;

  • Ability to work cooperatively with individuals across the organisation and independently when appropriate;

  • Team-player, happy to help out team members and share your knowledge with them;

  • Excellent written and oral communication skills;

  • Fast-learner, organized and self-motivated, with exceptional attention to detail;

  • Flexible, able to quickly adapt to evolving business needs.