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Marketing Operations Specialist

Belgium, Vlaams Gewest, GhentRevenue Operations

Job description

At OTA Insight, we’re helping the hospitality industry with our BI solution to visualise and leverage its data in the most simple way so that they can make better revenue, distribution and marketing decisions.


This year is our 10 year anniversary and it is a big one! We raised a series B funding and have welcomed two companies to our organisation. With 325+ people, representing 36 nationalities living in 30 different countries, we are a fun, collaborative and committed team that works hard to achieve amazing results. Ready to take off and join this rocketship in revolutionising the hotel sector? 🚀

We are expanding rapidly and are looking for a full-time Marketing Operations Specialist in Ghent.

Your primary responsibility will be to drive growth through making operational efficiencies and optimising our lead management process hands-on. Reporting to the Marketing Operations Manager, the Marketing Operations Specialist will also be responsible for managing the day-to-day details in marketing operations.

In this position you will closely collaborate with Marketing, Sales Operations, Sales, Enablement and other cross-functional stakeholders (i.e. Data analytics - Sales Systems) to execute operational projects to increase marketing productivity and reduce the cost of sale.

What you will do:

  • Manage the day-to-day details in marketing operations

  • Enable the marketing team to produce successful campaigns by executing the operational processes required

  • Manage the marketing database, supporting the Marketing Team in their efforts to segment audiences and target relevant recipients. Ensure data quality and hygiene at every stage

  • Manage communications to the marketing and sales teams to optimise engagement and drive thorough lead follow up

  • Create Salesforce campaigns and ensure consistency in naming conventions and usage in order to report on campaign performance

  • Supporting the implementation of new MarTech platforms and executing system integrations of the existing tech stack

  • Maintain existing marketing and lead management processes, ensure these processes are built for scale, identify any potential gaps and improve

  • Document marketing processes for guidance and future reference

  • Ensure alignment between sales and marketing across the outreach platform Groove

  • Monitor campaigns to optimise performance based on best practice. Provide recommendations to enhance future marketing campaigns

  • Assist with monthly/quarterly marketing reporting, tracking performance and measuring marketing success

  • Be hands on involved with migrating to a new CMS, Marketing Automation platform

Job requirements

  • A minimum of a Bachelor's degree or equivalent experience

  • A minimum 3 years of experience in marketing

  • Experience with Hubspot/Marketo and Salesforce is a plus

  • Very organised, able to start a project and complete it successfully

  • Exceptional attention to detail

  • Great time management and communication skills

  • Ability to collaborate with colleagues, work independently when appropriate

  • Must be able to perform successfully in a fast-paced, intellectually intense, service-oriented environment and to interpret rules and guidelines flexibly to enhance the business and in keeping with OTA Insight's values and culture

  • Previous experience working in a high growth Tech/SaaS environment is a plus


At OTA Insight you join the #bestteamever where you can be part of developing a market-leading technology platform. As a high performing team, we put our clients and innovation first. However, growing together and being passionate about our mission also means having fun together. So prepare for remote team gatherings and after work drinks on us!

  • We offer you a highly competitive compensation package that gets reevaluated every year.

  • “A day about you, away from your computer” is the motto for our annual Detox Days.

  • As hard working professionals, we trust in your sense of responsibility so no micromanaging but a flexible work environment.

  • Our rockstar office manager takes care of us at all times: lactose-free cappuccinos, vegan snacks and healthy (or not so healthy) lunch!

  • Are you sad to leave your dog at home while you’re at work? We feel you! Use our puppy-schedule so we ensure a dog-friendly office with lots of cuddles and play time!