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Product Marketing Manager

RemoteUnited States, Colorado, DenverMarketing

Job description

Product Marketing leader with a passion for driving marketing strategy

OTA Insight is a data and commercial intelligence platform for the hospitality industry. We work with leading brands such as Hilton and Marriott as well as independent hotels around the globe, providing them with data intelligence and cloud-based tools to better manage their revenue. We recently raised an $80 million round of funding and we have welcomed two new companies,Transparent and Kriya, to our organization in order to expand our product portfolio. We are looking for a hard-working, customer-centric, and analytical leader to drive Product Marketing. So, are you ready to have a big impact in a fast-growing scale-up?

 

As Product Marketing Manager, you will…

  • Research key market trends to identify opportunities and threats that inform business and product strategy

  • Conduct customer research to understand key customer segments, their specific needs, and lifecycle stages; then leverage the insights to create meaningful customer personas

  • Conduct competitive analysis to fully understand the competitive landscape and strategic opportunities and threats

  • Develop effective product positioning strategy informed by competitive and customer research, market insights, and product understanding

  • Work closely with product management and technical teams to understand and translate technical product features to benefits-focused messaging

  • Work with Product and go-to-market teams to define product communication plans, develop marketing materials, and coordinate high-impact feature releases

  • Support the sales team by researching and documenting typical customer use cases and proof points, target ideal customer profiles, and develop competitive battle cards

  • Support the content team with data project ideas based on customer research and needs, and internal feasibility

  • Work with our sales-enablement team to support the creation and use of sales materials that drive revenue for new products, as well as up-sell and cross-sell offerings

  • Serve as a go-to thought leader and speaker for webinars, conferences, and customer meetings

  • Create an internal product-marketing ecosystem which can easily be leveraged by internal departments (documentation of processes, links to articles, links to product imagery, etc.)

Job requirements

You will be a great fit for this role if you have the following:

  • 2+ years of experience in Product Marketing roles

  • 7+ years of total marketing experience

  • Experience driving customer and competitive research and insights

  • Experience in the hospitality or revenue management space a plus

  • An entrepreneurial mindset that embraces experimentation

  • Experience in B2B SaaS business models

  • A strong track record of collaborating with Sales, Product, and Marketing teams to align on positioning and go-to-market strategy

  • Deep knowledge of full-funnel digital marketing, marketing analytics, and measurement

  • Experience with Salesforce and Marketo / Hubspot a plus

  • Strategy consulting experience a plus

  • Experience and a passion to work with international teams

  • Ability to travel occasionally (5-10%)

Benefits of working at OTA Insight

  • The opportunity to shape products that more than 55,000 hotels rely on world-wide

  • The chance to grow and evolve the culture at a fast-growing scale-up

  • A flexible working environment where you can work from home or at one of our offices

  • Competitive compensation packages

  • Insurance and 401K benefits

  • Team outings, happy hours, and flexible vacation policies

  • An amazing opportunity to build a great company and be a part of the #bestteamever